Dialogue with Wang Xianke, chairman of Ruima machinery and hekuang filter (Episode 1)
In the 14 years' journey, Wang Xianke, the head of Ruima machinery, has experienced what kind of blood, sweat, tempering, persistence and lofty sentiments.
Wang Xianke It is very accidental to choose construction machinery, the process is more complex, but also more difficult;
This dream is also personal, but it can also be said to be everyone's
In China's construction machinery market, the tide rises and falls, the waves wash sand, and it stands firm in China's construction machinery market. It is not only necessary to deal with the cyclical changes from the peak to the trough of the industry, but also in the most fierce market competition in the world, to be decisive, to keep rational, to assess the situation and to meet the trend of the trend.
Wang Xianke At that time, I also risked a lot of risk, because if I was acting as an agent, I had to bear a lot of responsibilities.
At that time, my description was that life is better than death.
As for the whole mileage, the ups and downs we have experienced are partly due to the personal operation ability and grasp, the market analysis ability, as well as the cooperation in the market and the support from the manufacturers.
So we can go to today, more or a Thanksgiving and thanks. One is Lovol construction machinery group, the other is our employees, as well as our partners, including some relatives and friends around us.
The market downturn period from 2012 to 2015 caused the concentrated outbreak of risks in the construction machinery industry, and many agents collapsed. How should we reflect on the painful lessons of the industry in those years and avoid the next round of market risks?
Wang Xianke From 2012 to 2015, the whole industry paid tuition fees. Because it was too irrational, many enterprises in the back fell down.
Now, if you reflect, what is your own judgment? It's very silly
All the risks end up in our agents.
What is the biggest risk in this industry? Your sales are not equal to your profits.