Dialogue with Wang Xianke: Ruima Machinery Co., Ltd. (Part 2)
Through the ages, there is no hero to be found, but Sun Zhongmou. Dancing on the pavilion, the wind and wind always blow away.
In the past ten years, the first batch of construction machinery agents in China have been transformed, forced to leave or inherit after their success. Few of the first generation of construction machinery agents who were born in a rash, savage, patient and courageous to win are still very few today.
Wang Xianke has been able to lead Ruima machinery for 14 years, insisting on progress only and never stopping, moving forward to today, and its development is getting better and better. The most important thing behind this is his love for the industry and his persistent pursuit of change.
Wang Xianke In every stage of development, there will be some new situations and problems. According to these new situations and problems, we should find measures and plans to deal with them.
Only by creating value for customers and manufacturers and realizing symbiosis and win-win of value chain, can construction machinery agents ensure their position in the changing market competition.
As for the sustainable development of agents, Wang Xianke thinks that we should pay attention to the changes and growth trend of the industry from the perspective of a large pattern, "activate the stock market, explore the incremental market, and realize value creation".
The price war in the construction machinery industry is always the pain of agents. How to deal with the price war and achieve a balance between profit and risk? What will the future price war lead to?
Wang Xianke Competition to this stage, is to fight a price war, is to carry out cost control, in order to make excellent enterprises more excellent, should be eliminated.